Network
Marketing Do's and Don'ts
by:
Nial
Robbins
Why did you become a
network marketer? Most
people immediately respond,
“for the money!” However,
this is not the real reason.
No one subjects them to
the hard work of building a
business just for little
pieces of paper with the
faces of dead presidents.
The truth is you work in
order to obtain what those
little pieces of paper can
bring you.
The first thing you need
to do is to find the reason
WHY you are a network
marketer. Is it the freedom
to choose whatever you want
to do whenever you want to
do it? Maybe you are looking
for a different lifestyle.
If there is one thing that
is critical to your network
marketing success, this is
it. If you don’t have a
reason, there is no
motivation to succeed.
A network marketing
business is a teaching and
coaching business. If you
don’t like interaction with
other people, a network
marketing business probably
is not for you. There’s a
concept that most network
marketers just can’t seem to
get a handle on. You do not
sponsor “reps,” you sponsor
“people!”
If you have to find a
reason why you are building
your business, then doesn’t
it stand to reason that
other people will have to do
the same thing? If that’s
the case, then why is it
that network marketers
continually focus on how
much money your prospect can
earn?
There’s no way you are
going to convince “Joe
Sixpack,” to get out of his
Lazyboy recliner unless you
find out what his motivation
is. Most network marketers
literally pound in the
amount of money Joe can
earn. They bombard him with
message after message about
how “Successful Sam” has
just purchased his 10th
Porsche, refurnished his
25,000 square foot cottage
and promise Joe that he can
do the same!
Just how realistic is
this approach? Joe isn’t
stupid. He works long, hard
hours at his job in order to
provide for his family and
truly believes that the best
thing he can hope for is
saving enough money by
summer to pay for a camping
trip. Then here you come,
promising Joe that he can
have everything that Sam has
and he can have it if he
will just sign that piece of
paper making you his
sponsor!
You will probably sponsor
a few people that way, but
if you are in business for
the long haul you need to
change your approach and do
it fast.
The proper approach is so
simple, but in your rush to
sponsor another “rep”
instead of helping another
person, all too often you
talk yourself into and
straight out of sponsoring
the Joes of the world.
God gave you two ears and
one mouth and he did it for
a reason. We are supposed to
“listen” twice as much as we
“speak.”
Instead of pouncing on
Joe with the latest and
greatest network marketing
program of all time, find
out what Joe wants and
needs. Ask him questions,
lots of questions. In fact,
in your first meeting with
Joe, don’t even mention your
business! Yes, that’s what I
said. Don’t even bring it
up. Remove yourself from the
super duper network
marketing persona and spend
time making a new friend.
Follow these
recommendations and you are
set to grow your business
exponentially.
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