E-Z GRO
Opt-In Mailing List
Techniques
by:
Shon
Christopher
An opt-in mailing list
can be your most solid
internet marketing tool.
Think of it as a foot in the
door – or better yet, a
standing invitation to drop
by anytime. Research has
shown that it takes an
average of seven contacts
with a prospect to make your
first sale.
It’s hard to count on
someone returning to your
web site seven times – but
if you get them there once,
and convince them to join
your opt-in mailing list,
you have a standing
invitation to contact them
with your offers, at your
convenience.
The trick, of course, is
turning your web site
visitors into opt-in list
subscribers. Opt-in list
building is easier than you
think. There are a number of
tried and true methods of
list building that you can
use – but don’t be afraid to
think outside the box to
sign up folks who drop by
your web site for a short
visit.
Start with a good reason
for people to join your
opt-in list.
People don’t join opt-in
lists out of the goodness of
their hearts – they opt in
because you’re offering them
something of value. What
have you got to offer?
• Get a 10% discount on
all purchases over $25 –
exclusive to members of our
mailing list!
• Find out about our
newest products through our
opt-in mailing list!
• We’ll keep you up to
date on the latest
developments in [insert your
field here].
• Special discount prices
and offers exclusively for
members of our mailing list.
Get the picture? You’re
not saying, “Hey, can I keep
bugging you to try to sell
you stuff?” You’re offering
a service – “I’ll let you
know when I’ve got good
stuff you want to buy.”
Post the invitation to
join your opt-in list
prominently on your web
site. Simple list building
truth number one is that
people can’t join your
opt-in list if they don’t
know about it. Put an
invitation to join your
email list on every single
page of your site – and make
the invitation enticing.
Practice opt-in list
building everywhere.
Include a short
invitation to join your
opt-in email list as part of
your email signature so that
it goes out every time you
email someone. If you do a
presentation or event,
personally invite
participants or booth
visitors to join your opt in
email list.
Bribe people to sign up
with a free gift.
Bribery is a
tried-and-true fast list
building technique and
website promotion tool.
Selling weight loss
products? Put together an
e-book of weight loss facts
about nutrition and offer it
as an incentive to sign up
for your opt in list. Be
creative, and watch your
list grow like a weed.
Offer incentives for
referrals. |
