Top Ten Ways to Promote Your
Books Through Flyers
A flyer is
an excellent, inexpensive
way to promote your book.
What makes one flyer so much
better than another? Use
these top10 tips to make
your flyer stand out from
the crowd.
1. Include a
colored picture of your
front cover.
People want
to see what your book looks
like. Color is great, but
not always necessary. Make
sure your colored book cover
copies well in black and
white. If you do use color,
make your book cover
background white with
colored lettering, so you
don't go through a $35 ink
cartridge too fast.
2. Hook your
prospective buyers with the
headline in the top line of
your flyer just as you do
for your back cover.
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3. Include
some juicy excerpts from
your book.
Prospective
buyers want to see a sample
of your writing, especially
if it's fiction. Use an
analogy or short story to
illustrate your book's main
point if non-fiction.
4. Include
your picture with a brief
biography near it.
People want
to see what the author looks
like. Place it on the right
side of the flyer if
possible.
5. Add
praise from others.
Testimonials
are the most significant way
to market your book. The
praise doesn't have to be
from famous people. Use a
man/woman on the street
opinion. One client/author
added a testimonial from a
convict!
6. Put
ordering information on a
coupon at the flyer's
bottom.
Include your
book's ISBN number, Web site
URL, your email, toll-free
number and discount
information.
7. Make it
easy for your reader to buy.
Offer easy
ways to buy: credit cards,
checks or money orders.
Include your toll-free 800
number. Many prefer a coupon
they can fill out and mail
or fax.
8. Give your
prospective buyers all the
ways to stay in touch with
you.
Some people
will not buy online or use a
credit card. While most
small business people are
ready for these, it's a good
idea to include your street
address, e-mail, Web Site,
local phone and fax number,
and 800 number.
9. Carry at
least 25 flyers with you in
a folder at all times.
Keep them in
your car, so that when you
pass a place that will post
them for you, they are
handy. Give one to every
person you meet. Remember
the "law of seven." After
seven exposures, you have a
buyer! Flyers are better
than a business card because
they have more detailed
information on them to help
the potential buyer make a
decision.
10. Use the
backside of the flyer.
You really
waste this space if you
don't put it to use.
Multiply buying results with
more testimonials on the
back. Include a longer
excerpt from your book
there.
Your flyer
is a detailed extension of
you and your book, and one
of the least expensive ways
to market your book through
print. Print hundreds, even
thousands, so your book
buying public can easily
purchase your book |
